How to Write a New CEO Press Release Annoucement | Sample Template & Example

Companies and organizations are constantly hiring or replacing personnel, so announcing new appointments and changes in key staff positions to stakeholders (e.g., business partners, investors, employees, customers, or/and relevant media) seems to be a standard public relations task. Usually this task is accomplished with the help of a news release.

Writing and distributing a new CEO or CFO press release announcement to employees, staff, media and the public can be a daunting and expensive task. The announcement needs to address all burning questions:

  • Who’s retiring?
  • Who’s succeeding?
  • Was there a special search procedure to identify a candidate to succeed?
  • How did the board come up with the decision? 

There are so many questions and just a couple of sentences in which you must convey the most important information about the organizational change. And how do you know where to start?

Your Press Release should include the following information:

  • Catchy headline
  • Details about the appointment:
    • name and position
    • duties and responsibilities
    • selection process
    • effective date
    • reason for the change, impact
    • previous positions held
    • experience, educational history
  • Quote from involved parties – CEO / CFO, board of trustees member (recommended)
  • Relevant image: CEO, company logo, office building, owner, CEO, investor (recommended)
  • Company website URL
  • Release date
  •  Dateline
  • Boilerplate – about the company
  • Contact information (contact person, company address, phone)



We’ve studied the new CEO announcements of companies like HP, Microsoft, Cisco, ASX, Intel, Deloitte, Ford, Google, Accenture and many more . Those are companies with big marketing departments; these companies and their news releases offer valuable insights as to how we can professionally write effective press release annoucements. There is a lot to learn from their practices and experience.

Here are four examples that you can use as an inspiration when writing your new CEO appointment press release:

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